Microsoft AI
A conceptual and visual pitch pushing AI into the workflow.
- Client
- Microsoft
- Role
- Creative Direction / Animation
About the project
Microsoft approached me for a visual R&D project exploring the creative potential of an AI module. Over the course of a month, I developed a conceptual and visual pitch, exploring multiple directions through styleframes before bringing the chosen aesthetic to life in a hero video with a final logo resolve. The project offered an opportunity to push the boundaries of my own creative workflow by integrating generative AI into a 3D pipeline. Using ComfyUI’s video-to-video workflow, I generated a series of vivid, expressive 2D outputs, then selectively masked and blended these into my 3D renders. This hybrid approach brought together the structure and control of 3D with the energy, texture and unpredictability of AI-generated imagery, allowing me to build a distinctive visual language through experimentation, iteration and compositing.
Credits
- Client
- Microsoft
- Creative Direction & Animation
- Dan Ulv
- Sound
- H1 Sound / Harvey Fisher
- Special Thanks
- Arthur de Liz Sperb for helping me get set up with Comfy UI

